🌍 За рубежом казахстанцы тратят в 3–4 раза больше и чаще всего — на шопинг Visa представила исследование выездного туризма Казахстана на основе транзакционных данных за 2022–2025 годы. В 2025 году на зарубежных туристов пришлось 13% всех путешественников из Казахстана, но 42% туристических расходов. При этом 65% затрат на поездку оплачиваются ещё до выезда — на авиабилеты, турпакеты, страховки и визы. Главные выводы: • Турция остаётся самым популярным зарубежным направлением, а Узбекистан вышел на второе место. • Растёт интерес к Таиланду, а ОАЭ остаются популярным направлением зимой. • В ОАЭ, Франции и Италии суточные расходы на карту в 3–4 раза выше, чем в Казахстане. • На шопинг приходится 21% всех зарубежных расходов. • 74% путешественников считают цифровые кошельки обязательным элементом поездки.
Abroad, Kazakhstanis spend 3-4 times more and most often on shopping
🌍 Abroad, Kazakhstanis spend 3-4 times more and most often on shopping. Visa presented a study of outbound tourism in Kazakhstan based on transaction data for 2022-2025. In 2025, foreign tourists accounted for 13% of all travelers from Kazakhstan, but 42%...
AI Summary & Key Takeaways
- 🌍 Abroad, Kazakhstanis spend 3-4 times more and most often on shopping
- Visa presented a study of outbound tourism in Kazakhstan based on transaction data for 2022-2025
- In 2025, foreign tourists accounted for 13% of all travelers from Kazakhstan, but 42%...
Abroad, Kazakhstanis spend 3-4 times more and most often on shopping
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