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The Verge — AI

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Instinct was the buzziest AI agent around — can it survive Muse?

Instinct’s agent is always just a text away. Before there were cute little guys, there was Instinct. In August, the startup got its AI agent to market with an unusual playbook: invite-only, no marketing, and barely so much as a website. And yet, Instinct quickly became the…

The Verge — AIBy: Allison JohnsonOctober 9, 2026 (Oct 9)
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AI Summary & Key Takeaways

  • Instinct’s agent is always just a text away
  • Before there were cute little guys, there was Instinct
  • In August, the startup got its AI agent to market with an unusual playbook: invite-only, no marketing, and barely so much as a website
Startups
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Instinct was the buzziest AI agent around — can it survive Muse?

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