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The Decoder

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Few people pay for AI, but those who do spend big

Andreessen Horowitz tracks actual US consumer spending for the first time in its latest Top 100 AI list. Nearly half of US consumers use AI, but only 4.5 percent pay for a subscription. The top one percent of payers spend about $900 a month, mostly on professional tools for…

The DecoderBy: Jonathan KemperOctober 10, 2026 (Oct 10)
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AI Summary & Key Takeaways

  • Andreessen Horowitz tracks actual US consumer spending for the first time in its latest Top 100 AI list
  • Nearly half of US consumers use AI, but only 4.5 percent pay for a subscription
  • The top one percent of payers spend about $900 a month, mostly on professional tools for…
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Few people pay for AI, but those who do spend big

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